Tain

Glenmorangie A Tale of Winter

Being a distillery with nearly 200 years of history does not guarantee success in the present day. Creativity can be almost as vital as what is in the bottle. In 2020, Glenmorangie began a limited series of no-age-statement releases beginning with A Tale of Cake. Each ‘tale’ has a creative story from Dr. Bill Lumsden, Director of Distilling for Glenmorangie and Ardbeg, and is meant to invoke a certain moment or feeling or place. These whiskies seem geared toward a different demographic than their core offerings, what with the emphasis on story and bright package design. The Glenmorangie A Tale of Winter is the second in the series and is meant to evoke the coziness of being inside somewhere on a cold winter day (or night). Though no age statement comes on the bottle, the scotch was 13 years old and finished in ex-Marsala wine casks for an undisclosed time.

By Adam | February 20, 2023 | Highland | No Comments |

Glenmorangie has undergone a quiet expansion in branding over recent years. Eschewing the dark wood tones and lofty Highland landscape photos plastered over the marketing boxes, websites and social media of other distilleries, Glenmorangie infused newer releases with bold color palates and creative stories. This is an unashamed move to appeal to segments of the population who might not have considered single malt scotch beforehand or who considered the drink too stuffy, infusing it with a sense of fun and whimsy. The Tale of Cake is the brainchild of Dr. Bill Lumsden, Director of Distilling for Glenmorangie and Ardbeg, and is meant to evoke a “cake moment”, or rather the sense of joy and savoriness he associated with cake at various point in his life. The ex-Tokaji casks this limited edition is finished in are a Hungarian dessert wine.

By Adam | October 20, 2021 | Highland | No Comments |