The Laphroaig distillery was founded in 1815 by Donald and Alexander Johnston and has a richly storied history on Islay. Though the distillery has changed ownership after passing out of the Johnston family’s hands in the mid-1950s, production has continued unabated. The current portfolio is large and made up of several age-statement offerings, some cycling in and out of availability, along with a few non-age statement whiskies. Few scotches are more common in liquor stores, restaurants and bars (and home bars), even those not specializing in whiskies, than the Laphroaig 10 Year. Because of its wide availability, it is often the first Islay or first scotch in general that some people experience. Another iconic feature of the brand is the Friends of Laphroaig, a brand loyalty program established in 1994 that purports to give the purchaser of every bottle of the brand a lifetime lease of a square foot of Islay, though the program was revamped in 2020. A popular feature of visiting the distillery is being shown one’s personal square foot while enjoying a dram.
Laphroaig 10 Year
