Santa Fe Spirits was founded in 2010 by Englishman Colin Keegan. An architect by trade, Colin and his family built their home on an old apple orchard in the American Southwest in the early 90s. Colin decided to look at the Recession of 2008/09 as an opportunity and founded Santa Fe Spirits. After a decade and more in production, Santa Fe Spirits offer vodka, gin, apple brandy (from the orchards) and liqueurs. Their flagship product, however, is the Colkegan Single Malt. A portmanteau of the distillery’s founder, the Colkegan line uses local mesquite wood to dry a portion of the barley used in the whiskey, with other versions using various proofage and cask finishes.
Glenmorangie The Tale of Cake
Glenmorangie has undergone a quiet expansion in branding over recent years. Eschewing the dark wood tones and lofty Highland landscape photos plastered over the marketing boxes, websites and social media of other distilleries, Glenmorangie infused newer releases with bold color palates and creative stories. This is an unashamed move to appeal to segments of the population who might not have considered single malt scotch beforehand or who considered the drink too stuffy, infusing it with a sense of fun and whimsy. The Tale of Cake is the brainchild of Dr. Bill Lumsden, Director of Distilling for Glenmorangie and Ardbeg, and is meant to evoke a “cake moment”, or rather the sense of joy and savoriness he associated with cake at various point in his life. The ex-Tokaji casks this limited edition is finished in are a Hungarian dessert wine.
Laphroaig 10 Year
The Laphroaig distillery was founded in 1815 by Donald and Alexander Johnston and has a richly storied history on Islay. Though the distillery has changed ownership after passing out of the Johnston family’s hands in the mid-1950s, production has continued unabated. The current portfolio is large and made up of several age-statement offerings, some cycling in and out of availability, along with a few non-age statement whiskies. Few scotches are more common in liquor stores, restaurants and bars (and home bars), even those not specializing in whiskies, than the Laphroaig 10 Year. Because of its wide availability, it is often the first Islay or first scotch in general that some people experience. Another iconic feature of the brand is the Friends of Laphroaig, a brand loyalty program established in 1994 that purports to give the purchaser of every bottle of the brand a lifetime lease of a square foot of Islay, though the program was revamped in 2020. A popular feature of visiting the distillery is being shown one’s personal square foot while enjoying a dram.