Marzipan

Mackmyra Motörhead

An age-old marketing trend has been the use of celebrities to promote brands and it has exploded in the whisky industry over the past couple of years. Before the surge, however, Swedish distillery Mackmyra partnered with English rock band Motörhead to help celebrate the group’s 40th anniversary in 2015. The band actively worked with the distillery to choose the barrels and blends, all aged at least five years. Drummer Mikkey Dee said “We think it’s great fun to launch a whisky in collaboration with a Swedish, world-famous distillery, Mackmyra. The whisky is incredibly good, with full character and fully flavoured with a superb bourbon touch” Motörhead’s front man Lemmy Kilminster was even more succinct: “Life is less painful with Motörhead Whisky. I may consider having a sip now and then.”

By Adam | June 25, 2020 | Foreign | No Comments |

Edradour is from the Scots Gaelic Eadar Dhà Dhobhar, meaning “between two rivers.” This is an old distillery that makes the claim of being the smallest in Scotland, producing only eighteen casks per week (trust us – it sounds like a lot but isn’t, comparatively). They also claim to have the smallest stills and traditionally employ just three men. Somehow, they offer an extremely broad collection of drinks, likely meaning that the vast majority are of limited release and rarer than a hot day in the Orkneys. Fun fact: their current owner, Andrew Symington, is a Master of the Quaich.

By Adam | August 18, 2014 | Highland | No Comments |