Mackmyra

Mackmyra Motörhead

An age-old marketing trend has been the use of celebrities to promote brands and it has exploded in the whisky industry over the past couple of years. Before the surge, however, Swedish distillery Mackmyra partnered with English rock band Motörhead to help celebrate the group’s 40th anniversary in 2015. The band actively worked with the distillery to choose the barrels and blends, all aged at least five years. Drummer Mikkey Dee said “We think it’s great fun to launch a whisky in collaboration with a Swedish, world-famous distillery, Mackmyra. The whisky is incredibly good, with full character and fully flavoured with a superb bourbon touch” Motörhead’s front man Lemmy Kilminster was even more succinct: “Life is less painful with Motörhead Whisky. I may consider having a sip now and then.”

By Adam | June 25, 2020 | Foreign | No Comments |

SnapShot: Northern Exposure (Whiskies from Sweden)

SnapShot is a new type of feature we’re trying here at Scotchology, specifically geared for sampling groups of whiskies that belong together for some reason or are in small quantities. Eschewing many of the finer details normally found in our standard reviews, this is meant to be our quick reactions instead of a deep dive. Also unlike our normal reviews, we’ll be grouping these impressions together instead of breaking them out by individual. Rapid fire by the dram, if you will, and very unfiltered. In other words, this is as close as you’re likely to get to sitting at the table with us as we venture into the unknown. There are currently no plans to schedule these beyond when the opportunity arises. First up is a Swedish whisky set we put together from Masters of Malt!

By Adam | March 29, 2017 | Musings | No Comments |

Because some drinks deserve their own holiday. World Whisky Day was founded in 2012 by Blair Bowman, a Scottish graduate student at the University of Aberdeen and whisky enthusiast. It blew up the internet and the inaugural year had over 200 events in every continent on Earth except Antarctica by over 20,000 people. So we here at Scotchology are holding our own celebratory event: a whiskey tasting! So what are you doing?

By Adam | May 12, 2014 | Musings | No Comments |