Foreign

Mackmyra Motörhead

An age-old marketing trend has been the use of celebrities to promote brands and it has exploded in the whisky industry over the past couple of years. Before the surge, however, Swedish distillery Mackmyra partnered with English rock band Motörhead to help celebrate the group’s 40th anniversary in 2015. The band actively worked with the distillery to choose the barrels and blends, all aged at least five years. Drummer Mikkey Dee said “We think it’s great fun to launch a whisky in collaboration with a Swedish, world-famous distillery, Mackmyra. The whisky is incredibly good, with full character and fully flavoured with a superb bourbon touch” Motörhead’s front man Lemmy Kilminster was even more succinct: “Life is less painful with Motörhead Whisky. I may consider having a sip now and then.”

By Adam | June 25, 2020 | Foreign | No Comments |

Relationships matter, both in your personal life and in the world of spirits. Because of an old friendship, Midleton distillery’s Redbreast brand was able to source casks directly from the famous Bodegas Lustau, out of the city of Jerez in the Andalusian region of Spain. The whiskey in the Redbreast Lustau Edition is aged between 9-12 years in a mix of bourbon and sherry casks (much like the Redbreast 12) before being finished for one further year in Oloroso sherry casks from the winery.

By Adam | March 17, 2019 | Foreign | No Comments |

Masataka Taketsuru founded Nikka Whisky in 1934, fifteen years after traveling to Scotland to learn about whisky production. Nikka’s first distillery was in Yoichi and the company now owns seven distilleries. The Yoichi and Miyagikyo distilleries are where malt distilling takes place and the Nikka Taketsuru, named after the company’s founder, combines single malts from both locations. Nikka currently makes several No Age Statement kinds of whiskies around a similar price point, along with a few more expensive age statement whiskies.

By Adam | October 2, 2018 | Foreign | No Comments |