An age-old marketing trend has been the use of celebrities to promote brands and it has exploded in the whisky industry over the past couple of years. Before the surge, however, Swedish distillery Mackmyra partnered with English rock band Motörhead to help celebrate the group’s 40th anniversary in 2015. The band actively worked with the distillery to choose the barrels and blends, all aged at least five years. Drummer Mikkey Dee said “We think it’s great fun to launch a whisky in collaboration with a Swedish, world-famous distillery, Mackmyra. The whisky is incredibly good, with full character and fully flavoured with a superb bourbon touch” Motörhead’s front man Lemmy Kilminster was even more succinct: “Life is less painful with Motörhead Whisky. I may consider having a sip now and then.”
Glenrothes Sherry Cask Reserve
The Glenrothes distillery is guided by what it calls its four corners: Water, Slow Distillation, Sherry Seasoned Casks, and Natural Color. The distillery also relaunched its brand recently, doing away with the previous method of categorizing its line and returning age statements. This is a refreshing choice given how many brands are going in the opposite direction. While the current line is mostly age statements, however, the Glenrothes Sherry Cask Reserve is from before the relaunch and, as the name would indicate, entirely aged in ex-sherry casks. It first appeared in 2014. We bought the bottle some time before this review went live, so what was once an easy introduction to a sherried single malt is now about a discontinued offering.