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Glenmorangie The Tale of Cake

Glenmorangie has undergone a quiet expansion in branding over recent years. Eschewing the dark wood tones and lofty Highland landscape photos plastered over the marketing boxes, websites and social media of other distilleries, Glenmorangie infused newer releases with bold color palates and creative stories. This is an unashamed move to appeal to segments of the population who might not have considered single malt scotch beforehand or who considered the drink too stuffy, infusing it with a sense of fun and whimsy. The Tale of Cake is the brainchild of Dr. Bill Lumsden, Director of Distilling for Glenmorangie and Ardbeg, and is meant to evoke a “cake moment”, or rather the sense of joy and savoriness he associated with cake at various point in his life. The ex-Tokaji casks this limited edition is finished in are a Hungarian dessert wine.

By Adam | October 20, 2021 | Highland | No Comments |

Compass Box was founded in 2000 by American John Glaser and quickly made a name for themselves by bottling and marketing a range of blended scotch. While Compass Box found early notoriety for its conflicts with the Scotch Whisky Association but over the years they have gone from being outsiders to being respected innovators with numerous industry awards under their belts. The Story of the Spaniard is meant to be a showcase of sherry and the influence the fortified wine can have on scotch. Each of the several blends has some component of sherry maturation. The story behind the Story is a nod to Glaser’s first experience with sherry during travels in Spain.

By Adam | September 20, 2021 | Blends | No Comments |

Dewar’s scotch is a brand of blended scotch with a history as storied as many single distilleries. Created in 1846 by John Dewar and expanded by his sons so that by the turn of the century, their scotches were winning awards and being gifted to multiple US presidents by Andrew Carnegie. The Dewar’s brand have constructed or bought distilleries to add to production and they currently own Aberfeldy, Aultmore, Craigellachie, Macduff and Royal Brackla. While each of these produce single malt offerings, part of their output is allocated to the Dewar’s blended mix. The Dewar’s 21 Year Double Double is thus named for the four-stage process where two parallel batches of single malt and single grain whiskies are aged and blended on their own before finally being married together in ex-sherry casks. Curiously only a 375ml bottle, though the box offers a nice presentation. Heavy marketing around sensation – “Ultimate Smoothness” and “silky smooth finish” versus taste or smell.

By Adam | June 5, 2021 | Blends | No Comments |